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Hey Baby launches

Just like your baby Hey Baby has grown up.
Our range has grown beyond baby garments and we needed a new name to reflect that. We chose Marselme the name of my son's imaginary friend. We are excited to launch

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Toddler Suit

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Featured Products

Blackout Merino Sale...GO the All Blacks

Baby wearing Black Merino
Children wearing Black Short Sleeve top

Blackout and support the All Blacks, with our Hey Baby liquorice merino for you kids and babies.

For a short time we have at least 50% of all Liquorice Merino.

Dress your Baby in black »

Dress your Kids in Black »

Marselme Merino Wool - Baby and kids Clothing

Baby wearing Marselme Merino long sleeve top
Children wearing Marselme Merino clothes

"You can't beat natural fibres, and New Zealand All Season Merino must be one of the best. It's soft, snugly, lightweight and doesn't itch. My kids love it and so do I"

Winter Sale on selected items

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Baby Wrap

Baby and Mother. Baby wears our Baby Wrap product
Baby wears our Baby Wrap in push chair

"I always found it hard... making sure baby's warm, but not too warm, free to move, but not coming apart at the seams! Baby Wrap solves these problems in one all-together, easily adaptable piece... comfort with the freedom to move."

Winter Special, at least 50% off all Baby Wraps with stocks last

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Hey Baby design Merino Baby and Merino Kids singlets, merino bodysuits, merino leggings, merino wraps, merino beanies, merino nightdress and more...