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Hey Baby!

Easy wear, Easy care gear for your kids including natural New Zealand Merino clothes (newborn to 8 yrs), hooded baby blankets, art aprons, hats, scarfs and wet weather gear.  Designed in New Zealand for your family. ...more»

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Merino Kids

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Marselme Merino Wool - Baby and kids Clothing

Baby wearing Marselme Merino long sleeve top
Children wearing Marselme Merino clothes

"You can't beat natural fibres, and New Zealand All Season Merino must be one of the best. It's soft, snugly, lightweight and doesn't itch. My kids love it and so do I"

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Baby Wrap

Baby and Mother. Baby wears our Baby Wrap product
Baby wears our Baby Wrap in push chair

"I always found it hard... making sure baby's warm, but not too warm, free to move, but not coming apart at the seams! Baby Wrap solves these problems in one all-together, easily adaptable piece... comfort with the freedom to move."

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Hey Baby design Merino Baby and Merino Kids singlets, merino bodysuits, merino leggings, merino wraps, merino beanies, merino nightdress and more...